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Branding · Consulting

Blueline — Brand Identity

A complete identity refresh with brand guidelines, stationery and collateral that made a 20-year-old firm feel modern and premium.

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Blueline — Brand Identity

Project Overview

Designed around a real business goal.

A complete identity refresh with brand guidelines, stationery and collateral that made a 20-year-old firm feel modern and premium.

Our team brought strategy, design and execution together in one collaborative process. Every decision was tested against clarity, consistency and the action the client needed their audience to take.

Measured Outcome

Rolled out across 6 offices in 4 weeks

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